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About


Pool Innovations, formerly, Withams; Developed valuable insight and experience in the swimming pool and hub tub industry over 12 years ago in Australia, a country renowned for its great weather and thriving wet leisure industry.

This adventure started by sheer luck working for ‘Total Eden’ a large swimming pool superstore in the beautiful yet remote, tropical town of Broome in Western Australia. This initial role was the catalyst to developing and gaining over 5 years’ experience in service, maintenance, and repair of swimming pools across North Western Australia, Melbourne, the Gold Coast, Auckland and Thailand.

Back home in Nottingham with the knowledge and ambition to start this newfound obsession, Withams was born with a passion for pools and hot tubs. Providing the East Midlands with an exceptional innovative service.

In 2020, the decision was made to re-structure the company with a more direct approach to the industry. Pool Innovations unleashed the family run business and now we concentrate our efforts in; swimming pool and hot tub innovations, eco-friendly ideas with an eye for energy efficient technology. Now our passion is clear, and our ideas are endless.

What is our mission?

We aspire to perfect water treatment using eco-friendly innovative ideas.